GM3
Initiative:  Market GBS more effectively
UIE:  Public Relations
Person:  Don Davison


GM3.1
Project dates: 4/1/10-10/1/10
Status: Not due yet
Identify target areas for marketing including existing and new areas
  • Appoint a marketing committee
  • Identify existing markets and marketing efforts
  • Identify new markets and marketing techniques
  • Prepare new advertising (i.e. brochures, ads, web changes)

GM3.2
Project dates: 10/1/10-2/1/11
Status: Not due yet
Develop tracking mechanism to assess marketing effectiveness
  • Create a tracking document
  • Develop a grid for assessing marketing effectiveness
  • Assign tracking responsibilities
  • Create report

GM3.3
Project dates: 2/1/11-5/1/11
Status: Not due yet
Explore on and off campus events
  • Create a list of possible events
  • Develop calendar
  • Assign persons to plan and promote the events
 


Growth and Marketing

Growth and Marketing includes topics such as: student recruitment; donor development; Board growth and development; corporate and community awareness; relationship building with government and community leaders; website development; community service involvement; and alumni connections.