GM1
Initiative:  Increase enrollments for college and ACA
UIE:  Recruitment/Enrollment Services
Person:  Tim Makcen


GM1.1
Project dates: 8/1/08-4/17/09
Status: Completed
Carry out actions in Recruitment Sequence
  • Execute the following...
    • Introductory letter
    • Recruitment Phonathon
    • Phone calls
    • Chairperson contact
    • Financial aid information
    • Various mailings
    • VIP Day mailings

GM1.2
Project dates: 3/1/09-5/1/09
Status: Completed
Establish a staff training and development program
  • Determine what type of training is needed for recruitment staff
  • Conduct a study to determine what staffing levels are needed to meet recruitment goals
  • Hire additional staff if study suggests that is needed
GM1.3
Project dates: 10/1/08-12/4/09
Status: Needs attention
Develop new on-campus events
  • Work on student recruitment through the following...
    • Missionary Convention
    • Basketball Tournament
    • Friend/Sibling Day
    • Christmas program
  • Conduct study to determine new types of events to plan for next year

 

GM1.4
Project dates: 12/9/08-8/28/09
Status: On track
Look for new markets
  • Meet with contacts to Mennonite community
  • Plan/prepare for visits to Mennonite schools
  • Within this time frame visit 2 Mennonite contacts
  • Begin to prepare for the Teacher Education Division youth camp teams that will go to younger camps
  • Contact ACE about possible schools/areas that would be within our demographic
  • Plan/prepare for visits to schools highlighted by ACE Homeschool

GM1.5
Project dates: 3/1/09-11/9/09
Status: Needs attention
Use alumni for regional recruiting
  • Identify Alumni willing to help
  • Work out details of program (incentives, compensations, etc.)
  • Work with Alumni to identify prospective students within their region
  • Plan local events using these Alumni

GM1.6
Project date: 3/1/09-3/2/09
Status: Needs attention
Develop relationships with leaders to provide input on young people
  • Work to develop a database of Youth Leaders/Pastors/Conference Leaders who can give us information on students they would like to see in Bible College
  • Contact these leaders and discuss potential students

GM1.7
Project dates: 1/1/09-4/1/09
Status: Needs attention
Explore PR in Cincinnati area
  • Look into promoting the college through ads (billboard, newspaper, magazines, radio, etc.)

GM1.8
Project dates: 2/1/09-3/9/09
Status: Needs improvement
Get current students more involved in recruitment efforts
  • Develop a way for students to receive incentive for getting students to come

GM1.9
Project dates: 2/1/09-9/7/09
Status: Needs improvement
Help educate parents
  • Develop a plan for some living room recruitment this year
  • Attempt some living room recruitment with extremely high prospects
  • Develop brochures for parents with children entering High School
  • Send out brochures
 


Growth and Marketing

Growth and Marketing includes topics such as: student recruitment; donor development; Board growth and development; corporate and community awareness; relationship building with government and community leaders; website development; community service involvement; and alumni connections.